In a rapidly growing and vibrant city like Addis Ababa, being seen matters. Every business, organization, and project has a story to tell—and at Shofarads, we exist to make sure those stories are seen, heard, and remembered.
Shofarads was founded with a clear mission: to make high-quality digital display solutions accessible, dependable, and impactful for every business and project in Ethiopia. We believe visibility should not be a privilege reserved for a few, but an opportunity available to all who have something meaningful to share.
At the heart of this mission stands our LED billboard in the center of Addis Ababa. It is more than just a screen. It is a symbol of visibility and voice. Every image that shines on it represents someone’s dream, effort, and message—whether it’s a growing business, a creative campaign, a public announcement, or a moment worth celebrating.
Thousands of people pass by our displays every day. Each second of light is a chance to connect, inspire, and leave a lasting impression. That responsibility drives us to maintain dependable technology, sharp visuals, and professional standards that our partners can trust.
Shofarads is not just about advertising; it’s about impact. We want to help businesses grow, ideas travel further, and messages resonate within the community. When your message appears on our screen, it becomes part of the city’s daily rhythm—seen, remembered, and felt.
This is just the beginning. As we grow, we remain committed to innovation, reliability, and accessibility, ensuring that digital visibility in Ethiopia continues to evolve.
Welcome to Shofarads—where your message finds its light.
